Friday Sep 28
Feel The Noise, produced by Jennifer Lopez, shows R&B singer Omarion Grandberry as a Harlem aspiring rapper who gets in touch with his Latino side and gets exposed to the world of reggaeton in Puerto Rico.
That storyline might sound a little off key though not that extreme that it couldn’t be pulled off by a well crafted cast. Regrettably with Grandberry playing the lead, the film came across as an out of date after-school special.
This is not Grandberry’s first stab at acting, so you would think he would have been believable as a lyrical hip-hopper though it wasn’t.
When Rob (Grandberry) leaves Manhattan to break away from the wrath of some neighborhood thugs, he settles in with his dad, who he has no relationship with, and his family in Puerto Rico.
One of the two highlights in Feel The Noise was the role of Rob’s stepbrother Javi played by the versatile Victor Rasuk.
Its clear Rob feels out of place with his new family and holds resentment toward his father for abandoning him, though Javi and Rob form a strong connection through their passion for music. Javi introduces Rob to reggaeton by exhibiting his producing skills. The two find a correlation between hip-hop and reggaeton and begin to work on material.
Rob soon finds life in Puerto Rico is as violent as in Manhattan when he begins dating a C.C. (Zulay Henao), a dancer with a jealous ex-boyfriend, but that storyline was beside the point, therefore irrelevant. Rob and Javi score a possible record deal and head to Manhattan, along with C.C. who hopes to make it big as a dancer.
What the film attempted to do is show the growing reggaeton phenomenon, though the slow plot and bad acting only discredited the entire movement. The other highlight in the film was a rousing performance by Voltio.