On November 11th 2005 Shine at the Shelborne Beach Resort in South Beach opened. Shine features 3 unique environments including the grand lobby lounge, the three-tiered ballroom known as club Shine, and the poolside retreat and bar.The multi-million dollar face-lift of the Shelborne Beach Resort hosts the complete entertainment experience. The lobby bar and The Lounge captures the essence of what South Beach is about. The Starlight Ballroom AKA club SHINE features a Steve Dash custom designed sound and lighting system that rivals the sound of any club in Miami and around world. Musically the venue is open for special events and corporate parties and banquets offering something for everyone.
Shine is the brainchild of Jon Cowan. Jon, whose family owns the hotel, has served as music director the hotel, and was part owner of Nerve. Jon also runs Bliss Productions, which has staged many large events at venues such as the legendary Groove Jet, Space and Crobar, while hosting events locally for world-class brands such as Cream, Renaissance and Ministry of Sound.
The Lobby Lounge features international music by Producer/DJ's Junior O on Fridays and B-Side Saturdays. The Lounge at the Shelborne plays international sounds from ambient to jazz, including reggae, house, hip-hop, 80s retro,romantic techno and International chill-out based Mash Up format. The poolside has Reggae, ambient chill-out music, and todays pop sounds via Sirius Radio by day or by night the sounds from club SHINE at a conversation level. "We want our music format to be open but most of all, based on fun, or relaxing depending on where you are. Most important something everyone can enjoy," states Jon Cowan.