Whatever happened to Daisy Fuentes, the bubbly Cuban model who found her claim to fame on MTV, was invited by Hugh Hefner numerous times to pose for Playboy, and started her own apparel and fragrance line? It turns out that Daisy is planning on following one of her lifelong passions: hair. Thanks to the Beautology Brands Company, she’ll finally enter the hair industry with her own hair care line, Daisy Fuentes Style Pro.
“I was enrolled in cosmetology school, and I was going to open my own salon. I’ve always done all of my girlfriends’ hair,” says the 42-year-old on discovering her love for cabello at 18. “Finding high-quality products that actually worked and had safe ingredients was a priority for me and, in the search for that, I found that the market was really lacking in that area. I really wanted to be groundbreaking.”
According to fashion bible WWD, Daisy Fuentes Style Pro will hit stores this March and priced at $7.99. The list of products will include Smooth & Straight Conditioner and Shampoo; Curls & Waves Shampoo, Conditioner and Mousse; Ultra Deep Conditioner; All Day Hair Spray; Straightening Blow Dry Flat Iron Finishing Spray, and High Shine Finishing Spray. For those who love having their healthy locks smelling sweet (and who doesn’t?), Daisy’s hair product line will include orchid and tuberose notes.
Is the blonde ‘90s icon ready to expand her growing empire? She thinks so. “I’ve been in the business of beauty and fashion all my life. I get to experience really inside information. I get to hang out and work with the top hairdressers, the top makeup artists, the top fashion designers, and stylists. That really gives me an edge as to what’s going on in the marketplace,” she states.
The line is expected to suit the needs of all multiracial consumers who want more variety than just for those with curly, thick, or wavy hair.
Daisy Fuentes Style Pro will be available in local drugstores, such as Walgreens and Rite Aid and, according to sources, should generate between $12-15 million in first-year sales. Although the line isn’t out yet, Daisy is already brainstorming for more styling products.
Looks like Jennifer Lopez isn’t the only Latina who can sell beauty!
