If you got it, flaunt it, but in the case of mogul Sean "Diddy" Combs, show it off for a good cause.
Diddy announced in a video featured on his official website that he, along with Ciroc Ultra Premium Vodka, will grant New York City $1 million. What's the catch? The iconic New Year's Eve ball expected to drop at midnight in Times Square must be transformed blue in tribute to Ciroc Vodka's iconic sapphire-hued stone. Diddy promises that if the ball were to be changed in time for the festivities, the million dollar check will go directly to Mayor Michael Bloomberg, which can be used for various needy charities. As many consider 2009 to be a year of change, what better way than to give the city some much needed cash?
"As the 'Official Vodka of New Year's Eve,' it's only fitting that we take over New York, the most iconic New Year's city in the world," Diddy explains to the press. "I'm going to give every adult in America a taste of what it's like to enjoy a sophisticated celebration with Diddy, and what better time than while ringing in the New Year." Many may see his offer as an obvious publicity stunt, especially when the New Year's Eve ball has been preplanned for months in advanced. However, given the history of Ciroc's blue stone image, the tribute seems fitting. The stone traces back to the "pastel" plant that once flourished in France. Its dye was used for painting and clothing during the 15th and 16th centuries and was considered a symbol of wealth. The dye later earned the phrase "Pays de Cocagne," meaning "the land of plenty." The famous rapper from Harlem also believes that the ball transformed into the stone would be his special way of wishing New York a fruitful New Year.
Will Bloomberg accept Diddy offer just for the check? We highly doubt it, but perhaps it will encourage others to believe that 2009 will indeed be a more prosperous year. Then again, Combs could also just donate the check to the city, right?
